January 6, 2020
by Sherri
January 6, 2020
by Sherri
Faced with relentless change in the workplace, what do you value most? If you’re like me, it’s relationships. Friendships that have stood the test of time. Colleagues who have your back. Mentors, if you’ve been lucky. Professional relationships based on trust and mutual respect.
When I founded G Strategic Branding & Communications in 2010, my goal was to create positive change by helping my nonprofit and public sector clients do well while doing good. Over the years, GSBC grew from a branding and graphic design consultancy to encompass market research, web design, and copywriting. I am so proud of the work I’ve done with many outstanding organizations in the past decade.
They say you’re only as smart as the people you surround yourself with. Since meeting Tina Finelli in 2015, I’ve been feeling very smart indeed. Founder of Etal Marketing, Tina answered my call for a strategic partner to help me take my company to the next level. Tina has been building custom “dream teams” to overcome any challenge her C-Suite clients have thrown at her for over two decades. We clicked immediately, partnered up on an initial multifaceted capital campaign branding and marketing project, and have been collaborating ever since to offer senior-level strategic and creative services with a no-fuss, friendly approach our clients love.
Ask any branding expert about their biggest challenge and you’re likely to hear that it was branding (or rebranding) their own company. When I realized that GSBC’s website was falling short in expressing my company’s evolution, I decided to seize the opportunity to rebrand. It occurred to me that the word that best encapsulated both my eclectic career and my passion for the work I do had been with me all along, in GSBC’s “inspire change” tagline.
As I celebrate my first decade as an entrepreneur, I couldn’t be prouder to finally launch my new company, G4Change. Plus ça change…
Do you find the idea of constant change stressful, or stimulating? I’d love to hear your thoughts.
Sherri-)
January 6, 2012
by Sherri
About a year ago (when G Strategic was just a little sprout) I asked Executive Directors, Communications Managers and Directors of Development in the not for profit sector to participate in an in-depth discussion of their branding and communications needs and practices. I surveyed local, provincial, and national organizations in the social services, healthcare, educational, environmental, and arts and culture sectors. The executives and senior managers who were able to generously grant me interviews provided many very thought-provoking insights into the challenges and rewards of using branding, communications and design to express their organizational values and vision to a variety of stakeholder audiences, and in advancing their mission. I think the intelligence gathered in this survey is as relevant today as it was then, if not more so. So, seeing as the recent trend to synthesize and visualize data in infographic form has really taken off, I decided to transform the anonymous survey results into one and share it with you.
What this trend is really about, I think, is that we are all so bombarded by a constant stream of facts that having information transformed into colourful and compelling (even entertaining) visuals not only makes them more likely to be read and perhaps saved or archived, but also makes the info easier to understand, remember, and share.
If you have data that you think would be more impactful as an infographic, I’d love to hear from you!
Click below to download, and enjoy!