January 6, 2020
by Sherri
January 6, 2020
by Sherri
Faced with relentless change in the workplace, what do you value most? If you’re like me, it’s relationships. Friendships that have stood the test of time. Colleagues who have your back. Mentors, if you’ve been lucky. Professional relationships based on trust and mutual respect.
When I founded G Strategic Branding & Communications in 2010, my goal was to create positive change by helping my nonprofit and public sector clients do well while doing good. Over the years, GSBC grew from a branding and graphic design consultancy to encompass market research, web design, and copywriting. I am so proud of the work I’ve done with many outstanding organizations in the past decade.
They say you’re only as smart as the people you surround yourself with. Since meeting Tina Finelli in 2015, I’ve been feeling very smart indeed. Founder of Etal Marketing, Tina answered my call for a strategic partner to help me take my company to the next level. Tina has been building custom “dream teams” to overcome any challenge her C-Suite clients have thrown at her for over two decades. We clicked immediately, partnered up on an initial multifaceted capital campaign branding and marketing project, and have been collaborating ever since to offer senior-level strategic and creative services with a no-fuss, friendly approach our clients love.
Ask any branding expert about their biggest challenge and you’re likely to hear that it was branding (or rebranding) their own company. When I realized that GSBC’s website was falling short in expressing my company’s evolution, I decided to seize the opportunity to rebrand. It occurred to me that the word that best encapsulated both my eclectic career and my passion for the work I do had been with me all along, in GSBC’s “inspire change” tagline.
As I celebrate my first decade as an entrepreneur, I couldn’t be prouder to finally launch my new company, G4Change. Plus ça change…
Do you find the idea of constant change stressful, or stimulating? I’d love to hear your thoughts.
Sherri-)
January 27, 2016
by Sherri
With CCRC Executive Director Casey Ready at the brand launch party
CCRC logo cake, sweet!
I was thrilled to attend the launch party of the new CCRC branding a few days ago. It was touching to see the logo I designed start it’s new life working hard for a wonderful organization that helps so many. You couldn’t find a nicer group of people, their dedication to turning things around for vulnerable Peterborough residents and an ongoing influx of refugees is truly inspirational. Executive Director Casey Ready explained: “Our new logo with its sweeping leaf in green and blue reflects comments from our clients that CCRC helps them turn a new leaf, make a fresh start or new beginning and turn things around in their lives” Shout out to my friends at Laridae Communications for bringing me on board.
June 19, 2014
by Sherri
I am thrilled to be working with Ve’ahavta (Hebrew for “And You Shall Love”) on an organizational rebrand.
Ve’ahavta is a Canadian humanitarian and relief organization that is motivated by the Jewish value of tzedakah – the obligation to do justice – by assisting the needy locally and abroad through volunteerism, education, and acts of kindness, while building bridges between Jews and other peoples, worldwide.
Welcome Ve’ahavta!
June 19, 2014
by Sherri
Mélissa and me at the beautiful OBM Women’s Shelter Café
I recently had the opportunity to return to my home town to meet with the wonderful people at the Old Brewery Mission in Montreal as we continue our creative work together on an exiting project to launch next fall.
OBM Foundation Communications Manager Mélissa Bellerose was a charming host as she showed off OBM’s impressive facilities – merci Mélissa!
OBM is Quebec’s largest organization offering shelter and transitional services to homeless individuals. I was impressed by the range of services, the clean and well-designed facilities, and the respect for the clientele evident in a myriad of details. I am so proud to be helping OBM achieve their audacious goal of ending homelessness in Montreal.
April 17, 2013
by Sherri
Cute Robot!
Do you know about the Maker Movement? Representing an extension of DIY culture, Maker Culture aims to harness creativity and inventiveness in an ever-expanding audience bored with being passive users of technology. Typical interests enjoyed by the maker culture include engineering-oriented pursuits such as electronics, robotics, and 3-d printing. As a life-long maker of things myself, I was thrilled to be asked to do branding and design for new initiative aimed at sparking geeky creative genius in kids, Maker Junior. In this Skype video meeting screen capture, Maker Junior’s founder Alison is showing me an example of a pilot Maker Junior project.
Welcome Maker Junior!
April 7, 2013
by Sherri
With ONESTEP hosts Lorraine Katanik and Executive Director Ed Kothiringer
I recently spoke at Perspectives 2013, a conference for leaders of Ontario’s Education and Training organizations hosted by ONESTEP. 2 days of stimulating conferences addressing the challenges and opportunities of a sector very much in the news these days. My presentation, entitled “Making the Business Case for Branding” used hard data and case studies to illustrate how brand valuation is big business in the the corporate world, and that Nfp’s should think about how they value their organizational brand as well.
December 21, 2012
by Sherri
Welcome to ONESTEP!
ONESTEP has asked G Strategic to brand and design all conference materials for the Perspectives 2013 Conference to be held in March. I will also be speaking at the conference on “Making the (Business) Case for Branding”. Welcome ONESTEP!
December 6, 2012
by Sherri
Opening Night with Ananya Ohri, Executive Director
We made it! After over a year of hard work and dedication to transforming the Regent Park Film Festival into something bigger, better than it was (while remaining passionately true to its committment to local communities), Opening Night was at the Daniels spectrum was a resounding success. So cool to see everything come together… can’t wait to start working on next year’s festival ;-)
October 15, 2012
by Sherri
Festival manager Richard Fung announcing 2012 program
Festival Manager Richard Fung announcing 2012 program
The Regent Park Film Festival launched last Thursday with a fabulous fundraiser featuring Amie William’s powerful documentary “We Are Wisconsin”. It was a fantastic kick-off to the rebranded Festival which will take place Nov 7-10.
The Festival Program (Kristen Hanson Photo)
The T Shirt (Kristen Hanson Photo)
- The Atmosphere (Kristen Hanson Photo)