Plus ça change…
Faced with relentless change in the workplace, what do you value most? If you’re like me, it’s relationships. Friendships that have stood the test of time. Colleagues who have your back. Mentors, if you’ve been lucky. Professional relationships based on trust and mutual respect.
When I founded G Strategic Branding & Communications in 2010, my goal was to create positive change by helping my nonprofit and public sector clients do well while doing good. Over the years, GSBC grew from a branding and graphic design consultancy to encompass market research, web design, and copywriting. I am so proud of the work I’ve done with many outstanding organizations in the past decade.
They say you’re only as smart as the people you surround yourself with. Since meeting Tina Finelli in 2015, I’ve been feeling very smart indeed. Founder of Etal Marketing, Tina answered my call for a strategic partner to help me take my company to the next level. Tina has been building custom “dream teams” to overcome any challenge her C-Suite clients have thrown at her for over two decades. We clicked immediately, partnered up on an initial multifaceted capital campaign branding and marketing project, and have been collaborating ever since to offer senior-level strategic and creative services with a no-fuss, friendly approach our clients love.
Ask any branding expert about their biggest challenge and you’re likely to hear that it was branding (or rebranding) their own company. When I realized that GSBC’s website was falling short in expressing my company’s evolution, I decided to seize the opportunity to rebrand. It occurred to me that the word that best encapsulated both my eclectic career and my passion for the work I do had been with me all along, in GSBC’s “inspire change” tagline.
As I celebrate my first decade as an entrepreneur, I couldn’t be prouder to finally launch my new company, G4Change. Plus ça change…
Do you find the idea of constant change stressful, or stimulating? I’d love to hear your thoughts.
Sherri-)
