Monthly Giving Branding

The donor is the star

To launch their new Monthly Giving program, University Hospitals Kingston Foundation asked me to create a colourful “Star Supporter” logo that would speak to donors and inspire them to sign up for the program

The Star Supporter Monthly Giving Program logo is a multicolour call to action. The 5 colourful stars represent the various categories of supporter, meant to garner interest and build a sense of ownership among the targeted donors. The subtle inter-twining of the two “S” symbolizes support.