Ending homelessness

To prepare the terrain for the upcoming launch of the Old Brewery Mission Foundation’s $55.5M campaign “See the end of homelessness”, OBM needed a high-impact communications piece to excite supporters about the game-changing effectiveness of their sector-leading programs. Remarkably, 75% of OBM’s transition program clients move on to stable housing. OBM asked G Strategic to design a bilingual  infographic insert their spring direct mail appeal, as well as design the rest of the package.

Custom photos of OBM clients are featured on both the infographic and the outer envelope the outer envelope, adding a rich layer of authenticity and immediacy to the appeal. The photo taken in the Old Brewery Mission’s resident’s garden fits nicely with the theme of hope and renewal.