Infographics are always a great way to convey complex information – humans are hardwired to pay attention to images.

When the subject matter is both complex AND introducing a profession very few people are aware of, what better way to get the message out?

The Ontario Building Officials Association, in an effort to capture the attention of potential new recruits, challenged me to demonstrate the exciting and in-demand Building Official profession in a shareable scrolling infographic. You can download the full infographic here.