Breathless for Change
National Bilingual Awareness CampaignBreathless for Change
Breathless for Change advocacy Page
The phrase “Breathless for Change”, which we have been using for several years as a title for CPFF’s national patient and caregiver survey reports, was just too good to keep restericted to an internal audience. When CPFF asked us to create branding for CPFF’s ongoing advocacy work, we decided to leverage this phrase. The visual identity features a pair of lungs connected to a lifeline of Change. In French, “Inspirer le Chagement” uses wordplay signifying dual meanings of the word “inspiration”. Campaign sub-brands leverage the main advocacy brand to speak to Canada’s troubled home oxygen therapy supply situation and the need to fast-track vital medications.
