The Canadian Pulmonary Fibrosis Foundation .

As COVID-19 took hold of public life in the spring of 2020 and with September Pulmonary Fibrosis Month – CPFF’s primary fundraising season – fast approaching,the Canadian Pulmonary Fibrosis Foundation asked us to help them figure out how to pivot. Our multidisciplinary team pulled together an inclusive all-digital event we named “Hope Breathes Here” / “L’Espoir Respire Ici”, raising awareness, hope and funds while smashing expectations in a challenging time.