With the new logo approved, Chapter branding and website redesign underway, we had to shift gears and focus on a couple of major events that the OBOA was gearing up for – one as an attendee (with booth presence) and “AMTS”, the OBOA’s annual Signature Event.

1. As an attendee at the annual Association of Municipalities of Ontario event in Ottawa, with a new provincial government incoming, the OBOA decided to do an ‘soft launch’ of their new brand. A booth display, dedicated signage and a custom fold-out brochure for this ‘political’ audience was created to get key advocacy messages out.

2. Every year, “AMTS” is held in a different Ontario municipality, hosted by a local OBOA Chapter. In AMTS 2018, the new OBOA brand was officially launched. We created a visual identity for the conference, an Annual Report, a student-focused marketing brochure and MUCH more. Notably, G4Change helped the OBOA Board articulate and present brand and marketing strategy to Association members and partners at the conference.