Since 2003 Regent Park Film Festival has featured programming that is entertaining and provocative, locally and globally relevant, and connected with the many realities of the inner city. As the Festival entered it’s tenth year, I was asked to help RPFF redefine itself. Phase One of the rebrand consisted of communications audit, an environmental scan, and a brandstorming session with key stakeholder groups which proved rich in insight. A written report summarized findings. 
Phase Two included designing a new visual identity, website, print and digital ads, festival poster, and a full range of communications supports. I suggested a new tagline: “We are here” to proudly lay claim to the rich legacy of diversity and creaivity that is RPFF