In 2014, for their 125th anniversary, OBM launched a 6-year Capital Campaign to raise $55.5 M, with an audacious vision: refuse to accept chronic homelessness in Montreal. I was asked to articulate this vision into a creative concept, then design a campaign brochure and Major Gift information package in English and French.

Progressive voices are calling for radical change in the perception and remedies to homelessness. How bold a statement was OBM prepared to make? “See the end of homelessness / Voyez la fin de l’itinérance” was the chosen concept / tagline. The concept was expanded in a 20-page Case for Support brochure, pocket folder and a suite of print collateral, in English and French, supported by a custom photo shoot by celebrated Montreal Photographer Monique Dykstra. In the fall of 2015, it was time for the public campaign launch. Read about it here.