When I received Mackenzie Health Foundation’s RFP for a creative partner to rebrand and design their  “Exceptional Care Belongs Here” campaign to build the new, state of the art Mackenzie Vaughan Hospital as well as renovate their existing location, I gathered a few choice associates and jumped at the chance. After winning the competitive bid, my colleagues and I were tasked with taking charge of and transforming a nascent campaign by developing strategically focused campaign branding, messaging and design. From the case for support brochure and construction site hoarding to the campaign website, we did it all. In the words of Debora Kelly, Mackenzie Health Marketing Director: “Sherri is a creative force who can bring a vision to reality with passion and enthusiasm. We collaborated to create an integrated fresh look and stronger messaging for Mackenzie Health Foundation’s ambitious $250-million Exceptional Care Belongs Here campaign for Mackenzie Health. Her “Exceptional,Together.” concept speaks to the aspirations of our campaign and the necessity of support from our entire community, as well as Mackenzie Health’s vision to provide an innovative, world-class health experience in a two-hospital model. Sherri’s clean and evocative graphic design helped to clarify our message, strengthen our presence and broaden awareness of our campaign.”