Presentation

April 7, 2013  by

Perspectives 2013

With ONESTEP hosts Lorraine Katanik and Executive Director Ed Kothiringer

With ONESTEP hosts Lorraine Katanik and Executive Director Ed Kothiringer


I recently spoke at Perspectives 2013, a conference for leaders of Ontario’s Education and Training organizations hosted by ONESTEP. 2 days of stimulating conferences addressing the challenges and opportunities of a sector very much in the news these days. My presentation, entitled “Making the Business Case for Branding” used hard data and case studies to illustrate how brand valuation is big business in the  the corporate world, and that Nfp’s should think about how they value their organizational brand as well.

in Branding / News / Speaking 0 comments
May 15, 2012  by

Branding Presentation

branding presentation

Sherri doing a branding presentation to a group of entrepreneurs

I had a great time presenting  “How to Make Your Brand Work”  at JobSkills last week  to a diverse and enthusiastic group of entrepreneurs. It’s always gratifying to talk about how branding can help businesses or organizations large and small  to define themselves, stand out from competitors, be memorable, authentic, and achieve their marketing objectives.

in Branding / News 0 comments