branding | g4change

January 27, 2016 by Sherri

Turning Things Around

With CCRC Executive Director Casey Ready at the brand launch party

CCRC logo cake, sweet!

I was thrilled to attend the launch party of the new CCRC branding a few days ago. It was touching to see the logo I designed start it’s new life working hard for a wonderful organization that helps so many. You couldn’t find a nicer group of people, their dedication to turning things around for vulnerable Peterborough residents and an ongoing influx of refugees is truly inspirational. Executive Director Casey Ready explained: “Our new logo with its sweeping leaf in green and blue reflects comments from our clients that CCRC helps them turn a new leaf, make a fresh start or new beginning and turn things around in their lives” Shout out to my friends at Laridae Communications for bringing me on board.

March 24, 2015 by Sherri

Design Edge News

So cool! Design Edge Canada has written a lovely profile piece of the Ve’ahavta rebrand! Always nice to get the recognition from the design community, and of course the more people know about this wonderful organization the better. Read the article here.

November 13, 2014 by Sherri

125 Montreal Winters

A couple of weeks ago I had the pleasure of attending a fantastic fundraiser for Old Brewery Mission at the Centre des Sciences in beautiful Old Montreal to kick off OBMs 125th anniversary Capital Campaign. With winter approaching it was only fitting that the 125th anniversary campaign “125 Montreal Winters” that I recently designed for the organization welcomed guests to a sparkling event dedicated to changing the conversation around homelessness. With the delightful Mélissa Bellerose, Communications Manager, OBM.

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April 7, 2013 by Sherri

Welcome Kids Help Phone!

Kids Help Phone has asked G Strategic to design the publication presenting their ground-breaking national survey “Proof Positive”, which provides a true measure of the effectiveness of the anonymous, professional and confidential counseling service Kids Help Phone provides to youth across Canada.

Welcome Kids Help Phone!

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October 15, 2012 by Sherri

Regent Park Film Festival Launch

Festival manager Richard Fung announcing 2012 program

Festival Manager Richard Fung announcing 2012 program

The Regent Park Film Festival launched last Thursday with a fabulous fundraiser featuring Amie William’s powerful documentary “We Are Wisconsin”. It was a fantastic kick-off to the rebranded Festival which will take place Nov 7-10.

The Festival Program (Kristen Hanson Photo)

The T Shirt (Kristen Hanson Photo)

: The Atmosphere (Kristen Hanson Photo)

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September 11, 2012 by Sherri

Acces Employment Annual Report

ACCES Employment assists job seekers from diverse backgrounds, who are facing barriers to employment, to integrate into the Canadian job market. G Strategic was delighted to be asked to design ACCES Employment’s 2011-2012 Annual Report, helping to promote a fully inclusive labour force that reflects the diversity, skills and experience of Canada’s population.

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June 23, 2012 by Sherri

New Circles Website Redesign

A New Circles Seniors' Mobile Mall quilt recipient

New Circles is a not-for-profit social service agency that strives to empower residents of Flemingdon Park, Thorncliffe Park, Victoria Village and beyond. The organization provides services and clothing to enhance their day-to-day lives of their clients and promotes equity and dignity for all. G Strategic is proud to help this hard-working community hub become even more effective by completely redesigning the New Circles Web Site.

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May 15, 2012 by Sherri

Branding Presentation

Sherri doing a branding presentation to a group of entrepreneurs

I had a great time presenting “How to Make Your Brand Work” at JobSkills last week to a diverse and enthusiastic group of entrepreneurs. It’s always gratifying to talk about how branding can help businesses or organizations large and small to define themselves, stand out from competitors, be memorable, authentic, and achieve their marketing objectives.

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March 6, 2012 by Sherri

G is for… Green Brandstorm!

The Office of Eco-Seneca initiatives (OESi) at Seneca College was developed to promote awareness and increase knowledge of environmental and sustainability issues throughout Seneca, and beyond. OESi’s most recent initiative is Seneca Green Citizen Campaign. As an important step in branding the campaign, G Strategic was thrilled to have the opportunity to consult directly with Green Citizen’s primary audience – the students.

Sherri designed and facilitated a series of “brandstorming” sessions to question student’s potential engagement prior to the full campaign launch in 2012/2013. Three classes of students from the Green Business Management and Marketing programs were asked: “What would it take to get ALL Seneca students excited about being Green Citizens?” Participants were invited to brainstorm ideas that would raise awareness, generate interest and enthusiasm among their fellow students for the campaign.

Direct consultation allows an organization to base communications strategy on solid ground, increasing the probability of successfully reaching strategic objectives. G Strategic believes strongly in the added value of brandsorming!

A word cloud showing the most popular words from the brand exploration sessions.

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February 14, 2012 by Sherri

Ernestine’s Women’s Shelter

Ernestine’s Women’s Shelter was opened in 1983 by a group of community members who saw a need for a safe place for women and children fleeing violence. G Strategic has been retained to help Ernestine’s communicate its mission and vision by creating a new visual identity for the shelter. G Strategic is honoured to have this opportunity to help this vital sanctuary achieve its communication goals.

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