The Office of Eco-Seneca initiatives (OESi) at Seneca College was developed to promote awareness and increase knowledge of environmental and sustainability issues throughout Seneca, and beyond. OESi’s most recent initiative is Seneca Green Citizen Campaign. As an important step in branding the campaign, G Strategic was thrilled to have the opportunity to consult directly with Green Citizen’s primary audience – the students.
Sherri designed and facilitated a series of “brandstorming” sessions to question student’s potential engagement prior to the full campaign launch in 2012/2013. Three classes of students from the Green Business Management and Marketing programs were asked: “What would it take to get ALL Seneca students excited about being Green Citizens?” Participants were invited to brainstorm ideas that would raise awareness, generate interest and enthusiasm among their fellow students for the campaign.
Direct consultation allows an organization to base communications strategy on solid ground, increasing the probability of successfully reaching strategic objectives. G Strategic believes strongly in the added value of brandsorming!
A word cloud showing the most popular words from the brand exploration sessions.
