Bikur Cholim is Hebrew for’ visiting the sick’, but this hard-working charity does so much more. BC asked me to rebrand the organization. The chosen visual identity’s simple but powerful graphics evoke home visitation and meal delivery – one of the pillars of Bikur Cholim’s range of services. I also created a tagline: “Helping. Healing. Caring.” The graphic look & feel are carried across a full range of print materials; newsletter, direct mail, brochure, poster, marketing book, event branding, etc.