I attended the second Seneca Green Citizen Conference took place at Seneca College today. A packed auditorium and a stellar roster of speakers including Keynote Bob Willard, author of The New Sustainability Advantage, making the business case for sustainability. Very impressive that over two hundred students committed to this full day event in the middle of reading week.
Festival manager Richard Fung announcing 2012 program
Festival Manager Richard Fung announcing 2012 program
The Regent Park Film Festival launched last Thursday with a fabulous fundraiser featuring Amie William’s powerful documentary “We Are Wisconsin”. It was a fantastic kick-off to the rebranded Festival which will take place Nov 7-10.
The Festival Program (Kristen Hanson Photo)
The T Shirt (Kristen Hanson Photo)
ACCES Employment assists job seekers from diverse backgrounds, who are facing barriers to employment, to integrate into the Canadian job market. G Strategic was delighted to be asked to design ACCES Employment’s 2011-2012 Annual Report, helping to promote a fully inclusive labour force that reflects the diversity, skills and experience of Canada’s population.
A New Circles Seniors' Mobile Mall quilt recipient
New Circles is a not-for-profit social service agency that strives to empower residents of Flemingdon Park, Thorncliffe Park, Victoria Village and beyond. The organization provides services and clothing to enhance their day-to-day lives of their clients and promotes equity and dignity for all. G Strategic is proud to help this hard-working community hub become even more effective by completely redesigning the New Circles Web Site.
G Strategic Rebranding CELA
G Strategic is excited to have been asked by the Canadian Environmental Law Association to rebrand their organization. CELA protects human health and our environment by seeking justice for those harmed by pollution or poor environmental decision-making and by working to change policies to prevent such problems in the first place. For 40 years CELA has used legal tools, undertaken groundbreaking research and conducted public interest advocacy to increase environmental protection and to safeguard communities.
This just in from the Regent Park Film Festival: “We are very excited to announce the artistic brain behind our new look, our Art Director, Sherri Gallowitz. Our new look launches later in the summer but we couldn’t wait to introduce you to Sherri!”
It was such a thrill for me to see this announcement in today’s Regent Park Film Festival e-newsletter. I’ve been hard at work with the RPFF creative team on the new festival branding, website and much, much more – I can’t wait until the launch!
See the full newsletter here
G Strategic is thrilled to have been retained by the Michener Institute for Applied Health Sciences to design their Annual Report 2011. Michener is Canada’s only post-secondary institution devoted exclusively to educating applied health professional, and their dedication to excellence at all levels is a real inspiration. Welcome Michener institute!
Sherri doing a branding presentation to a group of entrepreneurs
I had a great time presenting “How to Make Your Brand Work” at JobSkills last week to a diverse and enthusiastic group of entrepreneurs. It’s always gratifying to talk about how branding can help businesses or organizations large and small to define themselves, stand out from competitors, be memorable, authentic, and achieve their marketing objectives.
G Strategic has been invited by JobSkills to give a branding presentation to a group of entrepreneurs embarking on their startup adventures. If you are starting a new business, defining your branding right at the beginning, everything else will be easier. It’s like having a personal assistant!
The eight essential jobs of your company brand?
1. Define your business
2. Communicate your business
3. Stand out from your competitors
4. Be memorable
5. Be professional
6. Establish credibility
7. Build relationships
8. Grow your business
G Strategic is proud to be a founding a member of the Bauhub, the “senior global collective of creative minds” The Bauhub, based in Toronto, is a highly-skilled group of senior-level professionals specialized in all aspects of the marketing/communications and creative/development process.From cutting-edge coders to writers, video producers and more, Bauhub provides a reliable pool of talent that can be called upon to build the dream team your project requires. You get skilled talent with no overhead, direct contact with the folks actually doing the work, and a more streamlined and cost-effective approach.