The Weizmann Institute in Israel, one of the world’s leading multidisciplinary research institutions really lives up to it’s ‘science for the benefit of humanity’ tagline. I was thrilled to be asked to help Weizmann Canada launch their inaugural direct mail fundraising campaign. While researching the Institute’s Nobel prize-winners and cutting-edge discoveries, I came across the phrase ‘Wonders of Weizmann’ and immediately thought: ‘Wow!’ – what better way to express the many world-changing accomplishments Weizmann has given the world. A colourful fold-out poster showcasing various areas of research echoes the colourful outer envelope, complemented by a campaign letterhead and reply form.