For this year’s Annual Campaign, Jewish Family & Child Services decided to illuminate the subject of poverty in the Jewish Community – the root cause of so many of the issues their clients are facing. After a lively creative discussion with the JF&CS development team I was full of ideas! The concept chosen by the team was ‘Hanging by a Thread’. The red thread used throughout the campaign serves as a metaphor for the various devastating ways that poverty entangles too many in hopelessness.