In 2019, Mackenzie Health will open the new Mackenzie Vaughan Hospital. Mackenzie Health’s vision is to create a world-class health experience. The Exceptional Care Belongs Here campaign is a $250M capital campaign to raise a significant portion of the funds needed to make this ambitious vision a reality. I was asked to produce a full-page ad introducing the campaign cabinet. Rather than relying on customary head shots, members were photographed standing, expressing their eagerness to get working on the formidable task at hand.