After a transformational year of rebranding, it was time to pull it all together in Ernestine’s Annual Report 2011-2012.It was important to find a balance between a sense of urgency faced by women and their children coming into the shelter and many positive and uplifting stories of success and support.The overall design reprises the brand’s red and black colour scheme and bold graphics, symbolizing a new expression of feminine strength and resilience. The oversize tabloid format makes a powerful statement, and poignant quotes and drawings from shelter clients collected during the research phase are interspersed throughout the publication.