A BETTER ENDING
$10M Capital Campaign | Hospice Vaughan
– THE CHALLENGE –
Dying in a hospice setting is a vastly superior experience to dying in a crowded hospital – which is where 70% of Canadianspend our final hours. In order to raise $10M to build a much-needed hospice in the City of Vaughan, how do you inspire people to support a better death for their loved ones… and themselves?
– APPROACH –
Death – it’s where we’re all headed, but we don’t like to think about it – so we approached this project with some trepidation. What we learned about hospice palliative care was indeed moving – but it was also fascinating and even exciting. Such a powerful topic called for an equally powerful campaign.
– RESULTS –
The Vaughan community has rallied around this exceptional project.
A groundbreaking ceremony took place in April 2018 and the Mario & Nick Cortellucci Hospice Palliative Care Centre of Excellence is currently under construction.
Cathy Diamond
MARKETING AND COMMUNICATIONS DIRECTOR / HOSPICE VAUGHAN“We got approval to move forward with the newly designed black and red logo. Everyone loved it so it was a very easy sell! And we received very positive feedback overall from the Board on the new website. The Board was really pleased with all the progress we are making and all of the items we reviewed. We could not have done it without your amazing team!”
