Get the marketing help you need – and the partner you want.
With over fifty years combined experience working with the corporate, non-profit, and public sectors, we take pride in digging deeper and punching higher than expected to build relationships with great organizations. The secret of our successful collaboration? Finding the sweet spot leveraging big agency smarts and a no-fuss personal approach that our clients love.
As founder of G4Change, Sherri combines extensive experience with insatiable curiosity, a passion for positive change and a reputation for exceeding expectations.
A strategic thinker and creative powerhouse, Sherri loves to distill information to its essence, then translate that essence into on-brand creative concepts that command attention and move her client’s audiences to action. From branding and graphic design to writing and illustration, Sherri excels at finding creative solutions to communications challenges.
In 2010 Sherri founded G Strategic Branding & Communications, which in 2019 morphed into G4Change to reflect an expanded range of both clientele and services – including a proven ability to build nimble, customized teams to handle large multi-faceted projects. Whatever the challenge, large or small, with G4Change Sherri has come full circle, with her clients, as always, at the centre.
Tina is a seasoned entrepreneur with 20+ years launching and growing companies, brands and products. As a self-starter with firsthand experience in many industries, Tina understands what it takes to stand out.
From strategy through to activation, Tina uses fresh thinking and cross-industry insights to drive measurable business results. Her proven ability to mesh seamlessly with client marketing teams and bring complex projects to market quickly, has made her a trusted pinch-hitter for ongoing strategic initiatives, product launches and marketing projects.
Tina has worked with B2B and B2C companies of all sizes revitalizing brands, designing digital products, overhauling websites, building thought leadership content and much more. Some of her satisfied clients include Mount Sinai Hospital, University Health Network, OISE (University of Toronto), Sheridan College, Athabasca University, Positive Classrooms, and UNICEF.