Mackenzie Health Foundation needed a new identity, invitation and program for an upcoming event honouring a select group of generous donors. The design needed to adhere to MHF’s branding guidelines, yet bring a fresh new feel to the organization as they embark on a Major Fundraising Campaign. I chose “Inspiring Generosity” from a selection of possible names, created a crisp and elegant wordmark, and designed some clean and classy collateral for this inaugural annual event.