Ve’ahavta Logo Launch

Sunday evening I  had the pleasure of attending Ve’ahavta’s annual gala Starry Nights at the beautiful Koerner Concert Hall in Toronto. It was a great event featuring Ve’ahavta’s ‘Tikun Olam’ awards celebrating the outstanding contributions of some seriously impressive individuals, several moving stories and presentations, and an inspiring keynote and performance by rapper and human rights activist Emmanuel Jal.

And then there was the launch of the new branding. I could not be more delighted as the identity I designed was introduced. The rebrand video (see below) played next, and as the show wrapped up a group of volunteer students in t-shirts sporting the new logo took to the stage. Applause!

A bit of back-story: I had first approached Ve’ahavta last May searching for volunteer opportunities for my son and stepdaughter as they prepare for their bar and bat mitzvahs, which led to the three of us sharing an unforgettable experience helping out on the Ve’ahavta MJRH (Mobile Jewish Response to the Homeless) van in July. As my kids were working through their transformational year, Ve’ahavta was approaching it’s own auspicious milestone – it’s 18th anniversary. One thing led to another, and I’m proud to have offered Ve’ahavta my services to bring their new brand to life.

Here’s hoping the new branding will help this wonderful organization prosper, grow and help more people in need – wherever, and whoever they are.

The video I produced about the new Ve’ahavta branding: